…a good reputation is the most valuable asset of a company and its brand
More and more, people are watching how their favorite brands and companies behave. They want to be informed in a truthful and timely fashion. They give a matter careful consideration before they believe it, and the fabric of their trust is very delicate. Employees, too, are taking a much more active approach, scrutinizing how their company behaves both internally and externally. They demand transparent relations with their employer. The traditional model of “top-down communications”, in which advertising comprises 90% of the marketing budget, is not as effective as it used to be.
Our aim is to build long-term, strong relationships with our clients and their shareholders, investors, customers, business partners, state and regional authorities, and both the professional and general public through an ongoing, consistent confidence building and dialog. We do more than merely count the frequency of press releases – we create and implement an effective communications mix. We evaluate the depth of the emotional reaction, its strength and intensity, and the stability of the relationships formed. We combine professional experience and knowledge of the field and the local market, with appropriate PR communications methods, tools and unique creativity. We have fresh ideas and a healthy, aggressive strategy.
In cooperation with B.I.G. Public Relations, we offer and arrange for the following:
EVENT MANAGEMENT – We handle all aspects of organizing corporate and marketing events, contests, seminars, and conferences from the initial proposal and creative design through complete organization and production, to medialization and post-event evaluation.
MEDIA RELATIONS – We organize press conferences and special events for the media. We draft and produce press releases, statements, press kits, interviews, and PR articles. We do media monitoring.
INVESTOR RELATIONS – We prepare and organize general meetings of shareholders and meetings with investors. We are experienced in all phases of producing annual reports, semi-annual and quarterly financial reports, and other periodic reports for shareholders.
CORPORATE SOCIAL RESPONSIBILITY – We design CSR programs and systems for employee care, communication with regional partners and institutions, environmental programs, and sponsorship. We produce Corporate Social Responsibility Reports.
INTERNAL PR – We design systems for communicating with employees. We prepare and organize company events and employee contests. We create employee magazines and see to their ongoing publication.